Running a car dealership is no walk in the park. Between inventory, sales teams, and customer expectations, marketing can easily get lost in the shuffle. So, how can dealerships get professional marketing leadership without the cost of a full-time executive? The answer lies in an automotive fractional cmo. These seasoned experts provide strategic oversight, hands-on execution, and measurable results tailored specifically for car dealerships. Curious how this works in practice? Let’s dive in.
At The Fractional CMO Team, we combine years of experience as a marketing director for a large five-rooftop auto dealership group with the agility of a digital marketing agency, crafting marketing strategies that don’t just keep up with competition—they outpace it.
Hiring a full-time marketing director can feel like a huge gamble. Salaries, benefits, and onboarding are expensive, and even then, there’s no guarantee of success. A fractional CMO for car dealerships offers executive-level expertise without the full-time price tag, bringing strategy, insight, and accountability to your marketing efforts.
Instead of paying a six-figure salary for one in-house marketing director, you get a seasoned car dealer marketing expert who can implement winning strategies, manage campaigns, and guide your team efficiently. It’s smart, cost-effective leadership designed to deliver measurable results.
A fractional CMO has been in the trenches, managing everything from local dealership campaigns to complex multi-channel strategies. With a trusted automotive marketing consultant on your side, you skip the trial-and-error phase and benefit from proven strategies that drive growth.
Think of a fractional CMO as the quarterback of your dealership’s marketing game. They call the plays, coordinate vendors, and ensure every tactic aligns with your sales goals. From refining your car dealership marketing strategy to overseeing day-to-day campaigns, they keep your marketing machine firing on all cylinders.
A fractional CMO doesn’t just focus on campaigns—they develop a comprehensive marketing strategy for car dealers that ties every effort to measurable business outcomes. This ensures that every marketing dollar spent contributes directly to dealership growth.
Managing multiple agencies, ad platforms, and partners can be overwhelming. A fractional CMO ensures your automotive marketing agency and other vendors are aligned, accountable, and executing according to plan, freeing you to focus on selling cars.
Located in Hudson, OH, The Fractional CMO Team blends dealership-side experience with agency-level execution. From managing a five-rooftop dealership group to running digital marketing campaigns in competitive industries, they understand the unique challenges dealerships face—and how to turn them into opportunities.
No cookie-cutter approaches here. Each campaign and strategy is customized for your market, inventory, and customer base. That’s what makes them a top-notch car dealership marketing consultant.